Becoming an expert at eCommerce is a bit like becoming a Jedi Master. It can be a long frustrating experience, but once you know how to use the Force – it’s really cool. We’ve put together this list of 7 proven fundamentals that we know are important to ensure the success of your eCommerce business to help you as you begin your journey.
Let’s just get this out of the way – your online store is obviously the most important part of this entire puzzle. Your store should be better than all your main competitors and should accomplish your business goal (to make money). So what goes into making a successful eCommerce store?
We work hard to understand the purpose of the site, the target audience, and what “buying triggers” will make that audience complete a purchase on your site. We ask a lot of questions to build a solid foundation for success.
If your site doesn’t look GREAT and work GREAT then your customers will be turned off. We want your customers to stick around and use a site that is easy to navigate and encourages them to move through the purchase funnel.
This might go without saying, but if your customers can’t find you online then they won’t buy anything from you. We make sure that our eCommerce stores are built to be search engine friendly and content is optimized to ensure that those little Google bots gather the right information from your site to share with the world.
Social Media Integration
What’s better than word-of-mouth advertising? Not much. When you tap into the power of social media marketing, and provide social proof of your product’s popularity – you’re certain to see the sales skyrocket.
Internal Site Search
If your eCommerce store doesn’t feature a search bar or won’t return the correct products – you’re missing sales. Many people know where to find your website on the internet, but you also need to help them find products within your site quickly and easily – the best way to do this is through a product search option on your site.
More people will access your eCommerce store through a mobile device than a desktop. If you ensure that your site is responsive and can be viewed on a wide range of devices, you’ll be sure to gain more and more new customers. Another feature is to ensure that payment via a mobile device is easy and secure – which leads us to…
If your site isn’t secure and your customers don’t feel confident about sharing their personal data with your business over the internet – your sales will suffer. We build our sites to PCI compliance requirements and utilize top-rated SSL connections. We also implement a variety of security measures to safeguard against possible attacks or data breaches.
If you follow these seven fundamentals, we’re sure your online business will be better off and you’ll see more success.
We put a lot of work into understanding the best practices of eCommerce site building, and that’s why we’re confident enough to call ourselves experts. We work with businesses from a range of industries to build new online business and to help open their companies to an entirely new world of growth and possibilities. We’d love to help you next.