For any marketer, making a conversion is always the end goal in mind. You create a conversion when you persuade a user to do something, whether that’s make a purchase, sign up for an email newsletter, complete a form, or download a file. Making a conversion should be as easy as offering something of value, but in reality, the process is a bit more complex than that. These are five ways you can improve your conversion marketing immediately!
Make it Easy to Contact and Purchase From You
Many will agree that the most important part of marketing for conversions is to make it as easy as possible for the user to actually convert. This means simplifying the process of finding your contact information or buying your product or service. There are a number of ways in which you can do this; these include keeping a call to action above the fold, using action-oriented wording such as “Buy Now” and “Save,” leaving contact information in several areas of your website (instead of just the “Contact Us” page), providing several ways to contact you (phone, email, fax), etc.
Test Your Checkout Process
Before assuming completely throwing your hands up, give your checkout process a test drive. Once a customer lands on your website, how many steps must they take to complete a purchase? If you find yourself spending more than just a few brief moments attempting to place a mock purchase, you’ll likely need to do a bit of re-working to your website. It’s imperative that you make this process as easy as possible. Cut down on unnecessary steps, and only request the most essential info in your purchase order forms.
Make Your Emails Mobile-Friendly
If you’re using email marketing as part of your strategy, ensure that they are easily readable by people who are using tablets or smartphones. Mobile devices are rapidly working their way towards being the most popularly used platforms for online shopping. If your message doesn’t render on a user’s mobile device, the chances of you losing the potential lead is incredibly high.
Use Responsive Design
Further enhance your mobile strategy by integrating responsive design into your website. Responsive design is a term widely used to describe the optimization of a website for varying mobile devices and resolution sizes. Not only should your website form to virtually all mobile device resolutions, but it should also be easily rendered by these same devices. As the mobile market continues to grow, the need for you to adapt with these changes will need to do the same.
Complete a Competitive Analysis
Lastly, take a moment to simply peek at what your competitors are doing. You shouldn’t necessarily copy their tactics, but you should at least know what you’re up against so that you can fine-tune your strategy. There’s always the chance that your website is missing a key component that all of your competitors already have. Furthermore, don’t just stop at one or two competitors; spend a day or two completing a detailed outline of many are doing.
Bonnie Mahan is the owner of Skyvertising.com, a leading provider in aerial advertisement banners.