On-Page SEO (search engine optimization) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales.
Of course, the opportune place to be when someone is looking for the types of products, services, or information you offer is at the top of their search results. This is what SEO is all about.
Let’s look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.
- Title Tag
Add a title tag; you’ll need this on every page of your website, as this will show the search engines and your visitors what the page is about. It should be 70 words or less and include the keyword or key phrase that you want to rank for.
- Meta Descriptions
While a meta description is not always necessary for every page and is often ignored by the search engines, you can use it to explain in more detail what the web page is about. Include the keyword or phrase within this description too.
Subheadings make your content easier to read, and they help improve your search engine rankings. You can use them to add additional keywords and key phrases into your content. This shows the search engines that you believe them to be important to your content.
- Internal Links
We often hear tons of information about building backlinks, but internal linking techniques can be powerful and may be strong enough to rank individual pages without any external (off-page) SEO. Just put a link in your smaller articles to a longer, more authoritative piece of content. This helps the longer content to rank higher.
- Image Name and ALT Tags
Using an image name and ALT tag will give each image on your website a name that includes your chosen keyword. When indexing the page, the search engines may rank these images when people search for that particular keyword.
- Avoid over-optimizing. When creating the content for your website, it’s important not to over-optimize the content. This means that it will benefit you to sparingly use the main keyword while including related keywords and phrases. You may be able to rank highly for these other keywords as well.
- Mobile First and Mobile-friendly
It is absolutely critical that you make your website mobile-friendly. These days, most searches and social media traffic will come from mobile devices. So, it’s important that your website works properly on mobile. If your website isn’t mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively.
- Build Trust
Trust and relevance have become important ranking factors. When users trust and engage with your content it shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources and ensure that your content is high quality and accurate.
- Build Backlinks
Our SEO experts gain backlinks by building relationships with a wide range of other websites. This is an area that is usually too time consuming for an average small business owner. You might see offers from “link farms” that can actually do more harm than good to your site ranking. It’s crucial to avoid spamming your links or building them too quickly. This could result in your website becoming de-indexed, which is essentially being banned from the search engines.
- Gain Social Signals
According to some SEO experts (ours included), getting likes and shares from social media may have an impact on your search engine rankings. So, it makes sense to create the most valuable content you can and share it with your own social media accounts, where others can like and share it too.
Now that you know what on-page and off-page factors affect your SEO efforts, you can make any necessary changes to your website, leading to a boost in rankings and sales.
Just remember that SEO takes time to work. It won’t happen overnight and may take many months for you to see the fruits of your labor. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!