Over 300 million domains are created on the World Wide Web each year, and that annual number will reach 339.8 million by the second quarter of 2018, according to Verisign. Search engine optimization (SEO) is a must if you want a successful online presence. SEO is a method of using tools to increase your site’s visibility in search engine results. Here are some ways to maximize your SEO efforts.
Consider Your Business Reviews
Reviews matter more to SEO than you might think. Reviews allow you to view consumers’ perceptions of your business, determine your strengths and weaknesses, and interact with customers to help build your reputation. There are a few ways that reviews can work to optimize your search engine results:
- Google knows they’re there. Of course, it’s always good news to see that someone dropped the name of your company in a review. It’s even more exciting to get a positive review. Whether reviewers are providing positive or negative feedback, all that matters is that they’re talking, and search engines know that. According to Business Queensland, the more your business is mentioned online, the higher you’ll stand out in the search results.
- Reviews strengthen user signals. Google and other search engines are the “Big Brothers “of the internet. This can be used to your advantage. User signals are sent to search engines, and they determine your site’s search engine worthiness. Business reviews can boost two user signals: time-on-site and log-in availability. When you make it possible for users to log-in and leave reviews, this can, in turn, improve the time-on-site user signal. It is also believed that social signals can also affect SEO. For instance, businesses with a Facebook page send positive signals when customers like and share their pages.
Perfect Your User Signals
There are a few user signals to consider when you’re designing your website:
- Return to SERP: A high return-to-search-engine-results page (SERP) means users aren’t interested in your content, or there are technical errors that need to be addressed.
- Bounce rate and time on site: Time-on-site is just as it sounds. It is the amount of time someone spends on your website. It’s generally considered a good thing when a visitor spends more time on a website. The bounce rate is the rate at which users visit your site and then leave.
- Click-through rate: This rate measures the number of times users click on your site when it appears in search engine results.
Improve Content For Better User Signals and SEO
The following tips should be followed to improve your user signals and search engine rating:
- Make sure content is organized.
- Address technical issues.
- Increase readability.
- Ensure that ads and media are relevant.
- Avoid any misleading or irrelevant content.
- Avoid “thin” content.
- Use external links, but not too many.
Use Keywords Strategically
Keywords are major factors in SEO. It’s important to choose keywords wisely to avoid a high return-to-SERP rate. Furthermore, keywords shouldn’t be overused. As a general rule, you should have one page of content for each keyword or keyword phrase. They should be used naturally in any of the following locations:
- Page content
- Formatted text
- Header Tags
- Meta Descriptions
These SEO strategies are valuable for anyone seeking an online presence. Be sure to perform audits to determine what improvements should be made to boost your site’s search engine rankings.
Department 14 provides comprehensive and wide-ranging SEO Services for clients with nearly any budget. We follow industry best practices to ensure that your site ranks for the keywords that are best for your site. Our team is dedicated to staying apprised of the latest search engine algorithms to better serve our clients.