A Useful Starting Point for SEO & Digital Marketing Strategy
Over the past few months, more inquiries from clients have been coming in. Most of the messages mention some form of external digital marketing curiosity. Interestingly, I’ve had many more requests for SEO help than usual, and I think this might be due to the approaching holiday season. While I am fully in favor of helping drive more traffic to your site, I think it is only fair that we talk about an important aspect of getting and keeping traffic, and it pertains directly to your site and how it works.
Say Hello to the Robot Overlords
First things first, if you want people to find (and stay) on your site, we need to look at how your site is built and how it looks (development and design) in order to understand what needs improvement. You can have the most on-point social media campaign and best possible SEO strategy, but if your site isn’t built correctly and isn’t easy to use then you’re not going to get people to say on your site – they will bounce like a rubber check. What do I mean when I’m talking about how your site is built?
Most simply, I’m referring to technical things like the way your site is coded in order to be SEO friendly. This includes sitemaps and structure so that the site is indexable by Google and other search engines. If Google’s little virtual robots can’t see your site, and if it isn’t coded to look the way they think is best, then your entire SEO strategy is broken from the start.
Not Only About the Robots
It is also important to consider the user-experience (UX) part of your site. If people can’t easily navigate your site then you’re going to lose them. Additionally, site speed plays a huge role in both user experience and search engine ranking algorithms. You need to be certain your site is fast and friendly to explore. If you are running an eCommerce business you need to make it as easy as humanly possible (as few steps as necessary) for your customers to checkout.
After we’ve addressed the structural components of your site (the internal stuff) then we can start focusing on ways to optimize and supercharge your externally focused SEO and digital marketing efforts.
If you have a question about anything in this post, please feel free to get in touch. We’re always happy to help.